Packaging is the perfect combination of our two specialities, branding & graphic design. We love how our client’s products are wrapped & presented to the public.
The primary purpose of packaging is to protect its contents from any damage that could happen during transport, handling and storage.
Packaging retains the product intact throughout its logistics chain
from manufacturer to the end user. It protects the product from humidity, light, heat and other external factors. This is the most important purpose of packaging.
Packaging counts an important part of the product brand and marketing. A unique packaging can increase the product attractiveness and thus affect to the willingness to buy the product. Packaging is as important as the product itself. Its purpose is to stand out from the shelf or website, enhance sales, provide relevant information on the product and augment interest. Two thirds of people say that the packaging has an effect on their buying decisions. A packaging can also tell a whole story about the business behind the product and the product’s environmental, social and economical impacts. It is a tool to communicate company’s values and great benefits that the product brings to the consumer.